What you can expect from hospitality venues in 2022
Hospitality was one of the industries worst hit by the pandemic and as it now navigates its way out of the eye of the storm, it’s very clear that there are some definite changes afoot for the sector this year and beyond.
Here, we look at some of the trends industry experts says we can expect within the sector in 2022:
The rise of ‘Bleisure’ travellers
Yes, you can expect the hybrid word ‘bleisure’ to be a 2022 buzzword. A bleisure traveller is someone who extends a business trip to enjoy leisure time while there. As such, guests will be seeking activities to meet their own and their family’s leisure needs as well as requiring comfortable and tech enabled office spaces in which to work.
With sustainability high on the public agenda, particularly among younger travellers, many are making eco-conscious decisions about where they lay their heads. People want to know about a hotel’s own sustainability practices, while also concerning themselves about the social and environmental impact of their own travel footprint.
Health & well-being
As well as environmental care, personal health and wellbeing are also high on traveller agendas. The pandemic has impacted on us all in so many ways and more than ever, there is a huge demand to heal the mind, body and soul through holistic hospitality. We can expect more and more venues to offer wellbeing experiences in 2022, whether that be through fitness, relaxation, food and drink or more.
Digital and virtual offerings
So much of the traditional customer-facing services have become contactless over the past few years, primarily to reduce transmission of the virus. But let’s face it, in general, technology is constantly changing the way we interact. Whether we like it or not, we can expect more and more reliance on technology in the sector in this and future years. Like ‘bleisure’, Virtual Reality (VR) and Augmented Reality (AR) will likely become common phrases in the sector in order that consumers can picture themselves at that specific venue before they book their trip.
While many are crying for holidays which have been taken away from us for the past two years, city central hotels cannot magic up idyllic landscapes or beach views. They can however create their own urban retreats and this is what they’re doing with the provision of rooftop experience and magical indoor and outdoor spaces, where natural light is a must.
If you are working on a project to bring your client’s venue in line with 2022 thinking, we can help with all your lighting needs.
Get in touch and let’s have a chat.