07 April 2015
When launching a new range, the marketing team here at Chantelle Lighting sit round a table and pool their ideas together, sifting out the good from the plain ridiculous. For our 3rd exclusive range, one idea stood out. The Elemental Range. The three pendants that make up the range, each with a look as strong as their name, are Air, Fire and Aether.
In a year where Breaking Bad ruled the internet, we decided to take inspiration and project the scientific theme onto the branding for our range. Using a scientists chalkboard as our backdrop, each light stands out and is a feature fitting in its own right.
Flick through any interior design magazine and geometric patterns are the buzzword this year. A timeless trend that can slip into any style from an art deco restaurant to an industrial bar, we decided to incorporate this element into our new exclusive products. Air and Fire feature a laser cut geometric shade in an antique copper finish.
Since the start of 2015, we have seen a shift in lighting trends, the rustic industrial lighting is evolving into more streamlined fittings yet the staple filament bulb remains. When envisioning where we could see the Elemental range, the Aether fitting (which is available in three different sizes) lends itself to cool inner city bars or an upmarket brasserie.
The Elemental Range launches today and is exclusive to Chantelle. Don't miss out.